| ASSISTED LIVING OUTREACH TOOLKIT
The tools below are available to members to reach out to the public and raise awareness of assisted living in Nebraska. Tools may be used throughout the year with adjustments made for those that include reference to September as Assisted Living Month. You are encouraged to tailor the tools to reflect your facility (adding logos, personal stories, events, etc.). The NALA logo and references should be left in place in all tools.
PowerPoint Presentation
Long Term Care in Nebraska: Nursing Homes and Assisted Living Facilities PowerPoint provides a broad overview of nursing homes and assisted living facilities, as well as related issues like payment and quality. It is suggested that you contact local civic organizations, churches and other organizations letting them know that you’re available to present on the subject.
You are encouraged to add your facility’s logo to the first and last slide. In addition, feel free to add slides within the presentation so it reflects specific features and activities of your facility. The PowerPoint includes notes on some slides to help you in your presentation.
Media Release Template
The sample news release promotes facilities’ activities that coincide with National Nursing Home Week. It can be revised for use any time of the year. It is important to find out deadlines for your local TV, radio, and newspaper outlets so that your information reaches them in time.
Radio Public Service Announcement (PSA)
Both a recorded digital file and a script are included, as a 15- and 30-second PSA.
Church Bulletin
A church bulletin is available for your distribution to local churches. Tailor the bulletin to include information specific to your facility, but keep the bulletin brief. The bulletin provided is specific to September 9-15 as Assisted Living Week, but keep in mind that bulletins can be sent any time of the year to announce special events or news at your facility.
Sample Proclamation
The proclamation promotes September 9-15, 2012 as Assisted Living Week in your community. It is important to arrange a proclamation with a local leader early. Proclamation events can garner attention from local media and also are a great time to plan a coinciding special event.
NALA has scheduled a proclamation event with the Governor’s Office on Wednesday, August 15, 2012 at the State Capitol.
Letter of Invitation to Community Groups And Schools
Included is a letter for your use in inviting groups and/or schools from your community to participate in your facility’s events.
Membership Newsletter/Website Article
An article is provided for use in announcing your affiliation with NALA in your facility’s newsletter and Web site. NALA’s logo is also available for you to include with an article or display on your Web site.
Website links
Please add the Web site of NALA, www.nehca.org, to your Web site’s list of links.
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