NURSING HOME OUTREACH TOOLKIT

The tools below are available to members to reach out to the public and raise awareness of nursing homes in Nebraska. Tools may be used throughout the year, with adjustments being made for those that include reference to National Nursing Home Week. You are encouraged to tailor the tools to reflect your facility (adding logos, personal stories, events, etc.). The NHCA logo and references should be left in place in all tools.

AHCA Product Flyer
Use posters, balloons, buttons and more to decorate your facility and spread the message of "Celebrating the Journey". Order products online or call 800-321-0343.

PowerPoint Presentation
Long Term Care in Nebraska: Nursing Homes and Assisted Living Facilities PowerPoint provides a broad overview of nursing homes and assisted living facilities, as well as related issues like payment and quality. It is suggested that you contact local civic organizations, churches, and other organizations letting them know that you’re available to present on the subject.

You are encouraged to add your facility’s logo to the first and last slide. In addition, feel free to add slides within the presentation so it reflects specific features and activities of your facility. The PowerPoint includes notes on some slides to help you in your presentation.

Media Release Template
The sample news release promotes facilities’ activities that coincide with National Nursing Home Week. It can be revised for use any time of the year. It is important to find out deadlines for your local TV, radio, and newspaper outlets so that your information reaches them in time.

Radio Public Service Announcement (PSA)
Both a recorded digital file and a script are included, as a 15- and 30-second PSA.

Church Bulletin
A church bulletin is available for distribution to your local churches. Tailor the bulletin to include information specific to your facility, but keep the bulletin brief. The bulletin provided is specific to National Nursing Home Week but keep in mind that bulletins can be sent any time of the year to announce special events or news at your facility.

Sample Proclamation
The proclamation promotes National Nursing Home Week. It is important to arrange a proclamation with a local leader early. Proclamation events can garner attention from local media and also are a great time to plan a coinciding special event.

NHCA arranges a proclamation event with the Nebraska State Governor’s Office. The 2012 National Nursing Home Week Proclamation was held on April 11 at the State Capitol. View a photo and the Governor's proclamation from the 2012 National Nursing Home Week.

Letter of Invitation to Community Groups And Schools
Included is a letter for your use in inviting groups and/or schools from your community to participate in your facility’s events.

Membership Newsletter/Website Article
An article is provided for use in announcing your affiliation with NHCA in your facility’s newsletter and Web site. NHCA’s logo is also available for you to include with an article or display on your Web site.

Web site links
Please add the Web site of NHCA, www.nehca.org, to your Web site’s list of links.


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