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Post-COVID-19 Media and Marketing Workshop

July 27 @ 8:30 am - 4:30 pm

Directed Health Measures

Your safety and well-being are NHCA’s top priority. The event will follow Lincoln-Lancaster County Health Department directed health measures (DHMs) in place at the time the course is held. NHCA will update registrants of the most current DHMs as the event date approaches.

Content

This workshop will include information and discussion on effective communication with consumers, successful interactions with media, and engaging your community to build trust. Other key items that will be discussed are addressing consumer needs and fears, engaging potential staff, and embracing storytelling in social media.

Objectives

At the completion of this workshop, participants will be able to:

  1. Identify traits of an effective public relations team.
  2. Establish a plan for interactions with the media.
  3. Explain how to regain trust in the community following the pandemic.
  4. Describe innovative ways to engage consumers.
  5. Identify new ways to recruit staff.
  6. Understand storytelling in media.

Continuing Education

This education program meets the continuing competency requirements for six hours for administrators in nursing facilities and assisted living communities. This program does not meet the criteria for continuing education for nurses.

Audience

This program is designed for administrators, directors, and media relations coordinators in nursing facilities and assisted living communities.

Facilitator

Connie Knorr, BSN, RN, Director of Professional Development, Nebraska Health Care Association

Handouts

Handouts will be available online. Registrants will receive a link to the handouts prior to the program.

Evaluations

Please provide your feedback on the course by completing the evaluation. A link to the online evaluation will be emailed to registrants following the training.

Schedule

Start Time End Time Session Name Speaker Name
8:30 a.m. 9:00 a.m. Registration
9:00 a.m. 10:45 a.m. Communicating Your Facility’s Value Karl Bieber, Public Relations and Communications Coordinator, Vetter Health Services and Vetter Senior Living, Elkhorn, Nebraska
10:45 a.m. 11:00 a.m. Break
11:00 a.m. 12:00 p.m. Dealing With Media; What Reporters are Looking for Professor Bernard McCoy, M.A., College of Journalism and Mass Communications, University of Nebraska – Lincoln, Nebraska
12:00 p.m. 12:45 p.m. Lunch
12:45 p.m. 2:00 p.m. Engaging Consumers: Tours, Services, Education, Community Involvement, Showing Your Value, Referrals, and Addressing Consumer Fears Melinda Stone, BS, Director of Sales and Marketing, Eastmont Living, Lincoln, Nebraska
2:00 p.m. 2:15 p.m. Break
2:15 p.m. 3:15 p.m. Post-COVID-19 Marketing: Rebuilding Trust Within the Community Jayne Prince, BS, Administrator, The Willows Assisted Living, Neligh, Nebraska
3:15 p.m. 4:15 p.m. Embracing Social Media and Storytelling; Digital Marketing Katy Weber, Membership and Marketing Coordinator, Nebraska Health Care Association, Lincoln, Nebraska

Format

Registrants will have the option to attend in person or virtually. Each attendee will designate in-person or virtual format during registration. Registrants must attend in the format in which they are registered. Lunch will be provided.

If you are attending virtually, an internet connection is required. NHCA uses ZOOM as the webinar platform. You may participate from any computer and most mobile devices that have internet access. However, to receive full credit, you must be logged into the ZOOM app through your computer or mobile device.

Visit https://zoom.us/test to test if your computer is ready for a ZOOM session and to download the latest application. The audio portion of this webinar is run through the computer rather than a phone line. A computer with external speakers or headset is needed; a microphone and/or webcam is required. Questions for the instructor can be asked through chat and Q&A functions in the ZOOM app. If you need technical assistance, please call 402-435-3551 or email education@nehca.org.

Registration Information

First Registrant from a Member Facility……….…………………..$149 Registration Fee

Each Additional Registrant from a Member Facility ……………$49 Registration Fee

First Registrant from a Non-member Facility………………..…..$298 Registration Fee

Each Additional Registrant from a Non-member Facility ..…..$98 Registration Fee

Walk-in registration will be accepted at the door if the event does not reach classroom capacity. Please call NHCA at 402-435-3551 to verify availability.

See substitution, cancellation, and refund policies here.

Liability Release Statement

I acknowledge that by attending that I am forgoing risks and accepting sole responsibility for any exposure or infection that may result in illness, disability, and/or death. I understand that the risk of becoming exposed to or infected by COVID-19 may result from the actions, omissions, or negligence of myself or others. I understand that if I am ill before, during, or after the training, it is my responsibility to inform NHCA.

Details

Date:
July 27
Time:
8:30 am - 4:30 pm
Event Category:

Venue

1200 Libra Drive, Suite 100
Lincoln, NE 68512 United States
+ Google Map
Phone:
4024353551

Details

Date:
July 27
Time:
8:30 am - 4:30 pm
Event Category:

Venue

1200 Libra Drive, Suite 100
Lincoln, NE 68512 United States
+ Google Map
Phone:
4024353551